Exploring High School Students' Educational Use of YouTube

  • Salih Bardakcı Tokat Gaziosmanpasa University
Keywords: YouTube, high school students, unified theory of acceptance and use of technology (UTAUT), structural equation modeling


YouTube is one of the most prevalent social media sites across the globe. However, there is a lack of research on factors influencing educational use of YouTube. This study examines high school students’ educational use of YouTube with unified theory of acceptance and use of technology (UTAUT). Using structural equation modeling, the proposed model is tested. Results demonstrate that performance expectancy and social influence are the significant predictors of behavioral intention to use YouTube. Furthermore, behavioral intention is the significant predictor of actual usage. The results suggest that students intend to use YouTube for improving their academic performance. Social influence also contributes to their intention. Based on previous literature, the results are discussed. 

How to Cite
Bardakcı, S. (2019). Exploring High School Students’ Educational Use of YouTube. The International Review of Research in Open and Distributed Learning, 20(2). https://doi.org/10.19173/irrodl.v20i2.4074
Research Articles