An Empirical Study of Factors Driving the Adoption of Mobile Learning in Omani Higher Education

  • Mohamed Sarrab Sultan Qaboos University
  • Ibtisam Al Shibli Sultan Qaboos University
  • Nabeela Badursha Sultan Qaboos University
Keywords: mobile learning, M-learning, adoption factors, higher education

Abstract

Mobile learning (M-learning) provides a new learning channel in which learners can access content and just in time information as required irrespective of the time and location. Even though M-learning is fast evolving in many regions of the world, research addressing the driving factors of M-learning adoption is in short supply. This article focuses on the driving factors in adoption of M-learning and the learner’s perceptions and willingness towards M-learning adoption. Technology Acceptance Model (TAM) has been shown to be a valid and powerful model in mobile and other learning technologies research. Based on Technology Acceptance Model theory, this paper analyzes the influencing factors on M-learning adoption and measure the acceptance of M-learning in Oman. The data collected from 806 participants in 17 different Omani higher education institutions using a survey questionnaire. Some factors of perceived innovative characteristics, such as ease of use, usefulness, enjoyment, suitability, social, and economic were found to have more influence on learners’ adoption of M-learning which help to facilitate and promote future empirical research. This effort is part of funded research project that investigate the development, adoption, and dissemination of M-learning in Oman.

Published
2016-07-08
How to Cite
Sarrab, M., Al Shibli, I., & Badursha, N. (2016). An Empirical Study of Factors Driving the Adoption of Mobile Learning in Omani Higher Education. The International Review of Research in Open and Distributed Learning, 17(4). https://doi.org/10.19173/irrodl.v17i4.2614
Section
Research Articles