Evaluating NTU’s OpenCourseWare Project with Google Analytics: User Characteristics, Course Preferences, and Usage Patterns
As freely adoptable digital resources, OpenCourseWare (OCW) have become a prominent form of Open Educational Resources (OER). More than 275 institutions in the worldwide OCW consortium have committed to creating free access open course materials. Despite the resources and efforts to create OCW worldwide, little understanding of its use exists. This paper reports OCW project development at National Taiwan University (NTU) and investigates its use with Google Analytics. Reports include strategic plans to overcome challenges to OCW creation and implementation, the project’s growth and maturation, overall use of OCW, and possible future directions. As a result of its 5-year development and of lessons learned, the NTU-OCW experience features: (1) integrating resources on campus and established operating procedures, (2) setting course selection criteria featuring the strength of NTU and Taiwan, (3) providing coherent program support to enhance faculty participation, and (4) adhering strictly to the Creative Commons license. Data from Google Analytics was reviewed for better understanding of the use, characteristics, course preferences, and behaviors of NTU-OCW users. Results show visitors were primarily lifelong learners (65%) in informal learning settings. Statistics indicate an overall successful use of NTU-OCW for Chinese speaking users, especially in urban areas where information and communication technology is more developed. Potential impacts and future improvements are discussed, including how to promote usage of OCW courses for on and off campus users, adding rating features and indexing for customizing search, and integrating OCW into the learning management system (LMS) as part of OER.
Copyright (c) 2017 Feng-Ru Sheu, Meilun Shih
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International Licence. The copyright of all content published in IRRODL is retained by the authors.
This copyright agreement and use license ensures, among other things, that an article will be as widely distributed as possible and that the article can be included in any scientific and/or scholarly archive.
You are free to
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
The licensor cannot revoke these freedoms as long as you follow the license terms below:
- Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.